To celebrate Brembo’s 60th anniversary, every member of the Group – a total of 14,107 people worldwide – was given a tree through Treedom. These trees are now being planted in SBS Brembo Forest in Kenya, a living symbol of our shared commitment to a greener and more sustainable future.

What makes this initiative unique?
Treedom is the first platform that makes it possible to plant trees remotely and follow their growth online. Each tree is geolocated, photographed, and linked to the personal story of the people who take care of it. In this way, we not only create an environmental benefit but also provide valuable social support to the local communities where the trees grow.

A tree is more than just green:

• It produces oxygen for the planet

• It captures CO₂ and helps fight climate change

• It provides nutrition, resources, and livelihood for people locally

• It creates habitats for animals and strengthens biodiversity

With the SBS Brembo Forest, we are not only planting trees – we are planting a community. A living testament to our CSR commitment, where people, nature, and innovation come together.