James Hillier
SBS RIDER
James Hillier
🌎 ENGLAND
🏍️ HONDA CBR1000 RR-R
🛠️ MUC-OFF RACING
🏁 SUPERSTOCK / SUPERBIKE
James Hillier has built a reputation as one of the most consistent and skilled road racers of his generation. Since his Isle of Man TT debut in 2008, he has steadily progressed, earning a TT victory in the Lightweight class and securing numerous podium finishes across various categories. His calm, calculated approach to racing has made him a respected figure on the grid.
Hillier’s braking style is defined by precision and smoothness. He prefers a progressive brake feel that allows for late braking without compromising stability—an essential trait for navigating the high-speed, technical sections of road circuits like the TT.
As SBS Partner in Racing, Hillier relies on high-performance braking systems that match his refined riding style, giving him the confidence to push the limits while maintaining control. His partnership with SBS underscores his commitment to performance and consistency at the highest level of road racing.
Honda Racing UK
Honda Racing UK, an SBS Partner in Racing, relies on SBS brake pads for performance and control in road racing and BSB, with riders like John McGuinness, Dean Harrison, Tommy Bridewell, and Andrew Irwin.
PHR Performance
PHR Performance, an SBS Partner in Racing, Led by Peter Hickman, the team relies on SBS brake pads for world-class performance.
Milenco by Padgett's Motorcycles
Milenco by Padgett’s Racing, competes in the Isle of Man TT, BSB National Superstock & NW200, relying on SBS brake pads.
BPE by Russell Racing
BPE by Russell Racing, led by Alister Russell and Mike Browne, races the TT, British Supersport, and NW200 as an SBS Partner in Racing.
MLav Racing
MLav Racing competes in BSB, Isle of Man TT, and NW200 with riders Ian Hutchinson, Richard Kerr, and Ilya Mikhalchik. An SBS Partner in Racing, they use SBS brake pads for peak performance.
Lee Hardy Racing
Lee Hardy Racing, Kawasaki UK’s road racing team and SBS Partner in Racing, competes with Davo Johnson on the ZX-10RR at the Isle of Man TT, North West 200 and Macau GP.
Michael Dunlop
As an SBS Partner in Racing with his Team MD Racing, Michael Dunlop has emphasized the importance of having brakes that provide consistent and reliable performance under extreme conditions.
Peter Hickmann
Peter Hickman prefers brakes that offer a strong initial bite and consistent performance throughout the race.
Davey Todd
A significant factor in Todd's race progression has been his partnership with SBS, whose superior braking technology has played a crucial role in his success.
Dean Harrison
SBS Partner in Racing, Dean Harrison’s braking style is defined by finesse and control, which was a central part in his 2025 superbike triumph at Isle of Man TT.
John McGuinness
John McGuinness relies on a balanced setup that allows him to maintain control and confidence through the TT’s demanding high-speed sections and tight corners.
Mike Browne
Mike Browne, SBS Partner in Racing, competes in the Isle of Man TT with MLav Racing and BPE Russell Racing, using SBS brake pads.
Find the right brake pads, discs or clutches for your bike
Select the fields in any order
