SBS Launches Brake Academy Certification Program for Motorcycle Dealerships, Race Specialists and Mechanics

    Press Release

    SVENDBORG, DENMARK – SBS Friction A/S, the leading manufacturer of motorcycle brake components, has expanded its SBS Brake Academy to include also a dealership certification program. The initiative is aimed at both on-road and off-road motorcycle dealers seeking to elevate their technical expertise and customer perceived value in the area of braking performance.

    The new certification program positions participating dealerships as specialists in motorcycle braking, offering a clear value-add in a highly competitive market. By becoming SBS Brake Academy Certified Specialist, dealers can demonstrate a deeper understanding of brake systems and component selection - an increasingly important factor for today's safety-conscious riders.

    What the SBS Brake Academy Program Offers

    Official Credentials

    Certified dealers receive a recognized credential from SBS, providing clear proof of technical competence. This can be used in customer interactions, marketing, and showroom visibility to reinforce the dealer’s credibility in braking systems.

    Access to Expert Knowledge

    Dealership staff gain insights from SBS product specialists covering compound selection, heat management, design, rotor pairing, and usage scenarios. The curriculum includes both theory and real-world application, providing a well-rounded foundation for product recommendation and service guidance.

    Time-Efficient Learning

    The certification can be completed in approximately two hours. While time-efficient, the program is designed to challenge participants with technical depth. Successful completion requires attention to detail and a solid grasp of braking and motorcycle fundamentals.

    Why It Matters

    At SBS, we believe that the more support we can give to dealerships and mechanics, the better they are able to service riders. This is a confirmation we are getting every time we visit dealerships around the world. They are hungry to learn and know more about technical aspects. We therefore see this as a normal steppingstone for SBS Brake Academy, which today have more than 80 percent of all SBS Distributors worldwide enrolled, says Thomas Midtgaard-Jorgensen

    Thomas Midtgaard, Product & Marketing Manager @ SBS

    Motorcycle brakes are a critical component of performance and safety. Customers increasingly expect specialist knowledge when selecting or servicing motorcycle brake systems. For dealerships, this program offers a structured path to meet those expectations with factory-backed authority.

    Participation in the SBS Brake Academy Certification is now open. For dealerships looking to raise their technical profile and deliver added value to customers, the program offers a focused and credible route to specialization.

    For more information, visit the SBS Brake Academy website or contact your regional SBS Distributor.

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