Parts Europe becomes pan-European SBS distributor

    Press Release

    SVENDBORG, DENMARK. December 7, 2022 – SBS Friction A/S, the preferred aftermarket supplier of brake pads and friction solutions for motorcycles, scooters and side-by-side vehicles, is expanding its coverage in Europe with PARTS EUROPE as its new pan-European distributor.

    The addition of PARTS EUROPE as cross-border distributor follows the focused growth strategy of SBS, to cover each market with local presence and cover market gaps through a pan-continental distributor.

    PARTS EUROPE will extend SBS’s long-term relationship with LeMans Corporation, USA, (Parts Unltd & Drag Specialities) into Europe. PARTS EUROPE’s long history in supplying the powersports sector, its strategic logistic location in Europe and its vast experience in the moto industry, will be key in maintaining and growing SBS market presence across Europe.

    Habits and synergies in the European powersports market have changed. Both due to the habitual development caused by COVID-19 but also due to the consumers becoming more digital observant. To enable riders access to their preferred SBS products anywhere, at any time, we need to secure the power of distribution with partners such as Parts Europe.

    Christel Munk Pedersen, CSO @ SBS

    By cooperating with SBS, PARTS EUROPE can add the high-performance brake components and accessories of the Danish manufacturer to its range. Thus, fulfilling our own standards to offer the right accessories for all types of powersports vehicles.

    Dealerships across Europe will be able to source SBS brake pads, discs, clutch kits and accessories from Parts Europe, from December 7th 2022.

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