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SBS in WSBK sponsorship deal

06/03/2018

SBS in WSBK sponsorship deal

Danish brake component manufacturer SBS Friction has made a sponsorship agreement with the organisation behind the WSBK series for 2018. The agreement covers eight European races this season, starting with Aragon, Spain, mid-April and ending up with the French race at Magny-Cours on 28-30 September.

In these races the SBS logo will be on the cover of the special bag that is used for the popular WSBK race catalogue. “Racing has always been a part of our DNA. For more than two decades we have supported top riders and winners in WSBK and other road racing race series,” says Christel Munk Pedersen, CSO at SBS Friction.

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SBS launches new brand platform

07/11/2017

SBS launches new brand platform

A new graphic profile will be part of SBS’ increased global focus with many new initiatives

Danish based motorcycle and scooter brake pad manufacturer SBS Friction has undergone huge changes during the last 5 years. The growth has been steady, new markets outside Europe have been developed, new product groups are under implementation, and further the company has got foothold as a supplier to  the OE motorcycle business.

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